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˜Theœ ethical consumer / [edited by] Rob Harrison, Terry Newholm, Deirdre Shaw

Contributor(s): Harrison, Rob [Sonstige] | Newholm, Terry [Sonstige] | Shaw, Deirdre [Other]Material type: Computer fileComputer filePublication details: London SAGE 2005 Description: xviii, 259 pContent type: Media type: Carrier type: ISBN: 9781446211991Subject(s): Consumer behavior -- Moral and ethical aspects | Marketing -- Moral and ethical aspects | Social responsibility of businessDDC classification: 658.8342 Other classification: 6533 Online resources: URL des Erstveröffentlichers Volltext
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Includes bibliographical references and index

Focusing on ethical consumers, their behaviour, discourses and narratives as well as the social and political contexts in which they operate, this text provides a summary of the manner and effectiveness of their actions

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